We encourage re-sellers to communicate about FWF member brands, but we do have some specific rules on how to use the FWF logo.
FWF COMMUNICATION RULES
1. Mentioning brand name: When communicating about a FWF member brand you
always have to mention the brand by name. This is because FWF believes in transparency. Without knowing the name of the brand, it is difficult to back up any claims about improvements in working conditions in the products that you sell, and consumers cannot check claims about the product independently.
2. Online communication: Always communicate general information about FWF in the ‘about’ section of a website or where you explain different labels and initiatives.
3. Use of FWF logo: You can use the general FWF logo when you give general information about FWF in the ‘about’ section of a website or where you explain different labels and initiatives. This logo cannot be used next to a garment or product in a catalogue or your (web)shop or on a garment itself. FWF does not certify products. It is important to have a design of your material that does not give the impression that garments are ‘certified’ by FWF, or that the label refers to a specific product.
Example of text to use
We sell products made by (member brand), a member of Fair Wear Foundation.
Fair Wear Foundation’s mission is to improve labour conditions for the hundreds
of thousands of workers involved making clothes for FWF member companies.
Learn more about FWF efforts at fairwear.org.
There’s no such thing as 100% fair clothing – yet. FWF does not certify products or brands as 100% fair. Supply chains are complex and fragmented – which means no single factory, brand or government can improve things alone. And this kind of change takes time and happens step-by-step. But FWF’s member brands are working hard to get there.
Please read the third-party flyer (available in English and German) carefully before communicating about FWF.
You can download the FWF logo here.